Branding is everything, it's the first impression anyone will get of your organisation and if it's not perfect then it may turn away those looking at it from a outside perspective.
Branding is even more prominent in Esports as we display it everywhere, it is the front of our Social Pages, featuring in all posts and at the end of the day it gives a face to your organisation - so now the importance has been explained, here are some tips to ensure your branding is on top form.
1. Cheap VS Expensive.
It does not take a professional to tell you that you need to be willing to spend the right amount, Logos are complex designs that are going to stick with you forever (unless you rebrand) therefore you need to make sure you pay the right price. There are lots of designers to choose from so choice should not be the issue.
2. Colour Theme.
Colour theme is a key component that you must follow throughout, for an Example the Radiant Logo; Red, White and Blue. To match, graphics made around this logo should also use the same colours.
When designing your Logo you must ensure it also works with Apparel, whether that ranges from a Team Jersey or just simply appearing on Hoodies, Tees or other merchandise - think ahead of the game and look to implement it.
4. Match The Logo With Name.
Not all organisations do this, and to be honest it is far from a must. However long term and marketing wise matching your logo to your name can help quite a bit. For example our Logo is not the best to represent this however it does tie in - 'Radiant' stands for something bright and emitting power, as does a Dragon with its main theme - fire.
5. High Quality.
Ensure every graphic you showcase is of high quality, displays the message you are trying to get across and includes some kind of CTA (Call to action) which prompts the user to interact with your brand. Of course ensure your Logo is always present as the main highlight and weave the colour theme throughout the design.
As for now, these are the few tips I can give - of course I am no professional and far from perfect so please do take these tips with a pinch of salt. Furthermore I'm always open to criticism so please leave a comment on this post if you disagree or can add onto something I have mentioned! Also, what would you like to see me write about next? I would be delighted to do some kind of collaboration with others embed within the Esports scene - just contact me on LinkdIn or email - email@example.com.